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Times have changed
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this post was submitted on 26 Dec 2023
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Shouldn't you be filming for the device?
Like tiltok should be vertical and yt should be horizontal?
I'd say you should be filming for the content.
Someone on a pogo stick in the backyard? Vertically.
Your pet running around in the backyard? Probably horizontally.
Your friend planking in the backyard? ~~Definitely horizontally.~~ Not at all, get new friends.
But I've spent the last ten years perfecting my planking game.
I need witnesses to my perfection.
I can nail you to my deck if that is what you are into.
You can thrash all over me, skate-daddy.
As an artist this is how I've always thought about it. Shooting a group of five people vertical is suboptimal. There's too much wasted frame.
But if all you're going to use the video for is social media then you'll have to crop the video and get weird ratio with worse quality. so if it's for Instagram stories why not just take the video or photo vertical so you know it'll work.
I don't really use social media so it doesn't come up for me often. Nevertheless, just because a platform forces me to use an orientation doesn't mean that orientation is a good fit for the subject I'm shooting.
Until Vine and later tiktok, basically the whole Internet was in the horizontal format and vertical videos would play with huge black boxes on the left and right and in turn you can't really make out the details of the videos as well because they were so small on those screens. Today's internet is very different and has things actually designed for vertical videos so complaining about it makes no sense anymore.
Except it does. It is such a waste of space to film like that. If anything film a square
We all know the best way to film is in the shape of a circle
Film everything in square 1:1 format
It slightly annoys me when looking for YT vids on a subject and the results are full of 10 second vertically filmed shorts 🤦♂️. Some are fine in some cases I guess, but the majority are just noise IMO
You should be filming for your subject and media devices should be built around common filming aspect ratios. A phone camera's aspect ratio should be practical for capturing typical content, a phone screen's aspect ratio should mirror phone cameras, I think this is already approximately the case. Phones are somewhat unique compared to say a TV because they can easily be viewed vertical and horizontal, so really they have two aspect ratios.
I think the vertical photo and video phenomenon is more a symptom of how we use our devices. People are rapid fire swiping through media which means the majority aspect ratio is going to push the minority one out, which is why landscape is dead. Another reason I believe is people switching between apps, Tiktoking at the same time they use other social media for example, and often those apps are way more practical in portrait.