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YouTube could be testing a three-strikes policy for ad blocking
(www.androidauthority.com)
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this post was submitted on 29 Jun 2023
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Technology
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Ad companies can't handle the idea that people don't want to be hit with ads every 5 minutes. "Well, it's just BAD ads"... no, it's having my experience constantly interrupted.
It's both. I dread the coming election year, and it's why I won't even THINK of paying for a streaming service that has advertising. I will pay the extra money to avoid them.
I would be okay with it if the amount of ads and their length was reasonable, like one in the beginning and one at the end or something. For a longer video I wouldn't even mind one at the midway point.
I didn't start using adblockers until I was literally inundated and bombarded and sometimes with ads running the length of movie (no, literally).
It completely ruins the experience. I'm happy to support my creators directly though and I do.
part of the issue, imo, is that creators also put ads in their videos. So you get two pre-roll ads, a sponsor segment, an ad in the middle, and then another sponsor segment. Maybe throw in some product placements as well. And one of those ads might be 1.5 hours long if you don't manually skip it. I know I'm not the only one who woke up after falling asleep to a video to find themselves 45 minutes into some ad.
After living with ublock and sponsorblock for so long, it's shocking to watch youtube without them.
I started using an ad blocking DNS on top of browser extension blockers, and it's such a beautiful thing.
I don't mind the sponsor segments as much, I usually just skip to the end of them, but that's only because it's how my creators make actual money, and it's not every video, and when you have adblock on, then it's not as annoying.
But yes, you're right, couple ads with sponsorships and product placements and soon the actual meat of the video is one tenth of the length. So what are we really watching here?