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Real Talk: Why Is Datadog So Expensive?
(thenewstack.io)
This is a most excellent place for technology news and articles.
I just read the article, it's actually pretty interesting.
The TL;DR is that there is so much observable data out there (exponentially more than expected), that Datadog, which isn't optimized to deal with that, caused their prices to need to hike.
There are two options listed as alternatives:
its an incredibly powerful tool. I've seen its usage bloom from simple box health to actually determining cost per month of services. basically going from a "hows our server looking?" to a "we need this tool to achieve our margins"