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what would Reddit need to do to get you to go back
(beehaw.org)
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Be usable and intuitive on mobile, including NSFW, no subscription (one-time purchase is ok), no/limited unobtrusive ads, no excessive data consumption. That's what the 3p app I used was.
I don't socialise on Reddit. Whenever I do, I almost always regret it. But I do kill time while in queues, or on the bus, or on break at work. That needs to be on mobile. Or to 'kill time' at home. That needs to include NSFW. And I want to be seeing the content I went there to see, not miles of ads and promoted posts. And I definitely don't have the budget to pay for it over and over and over. Mobile data is also capped and very expensive here.
It's still usable on desktop, but... I don't use desktop on the bus. It's still available on mobile, but... I don't want to load 5 different resolutions of each video on my limited mobile data.