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this post was submitted on 05 Dec 2023
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No Stupid Questions
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I think I can answer this. I remember when the singles came out. Used to be they had American cheese in a block. Sort of. They were sliced and stacked. This was the same American cheese/cheese product used in the singles. Exact same dimensions. The package was not re-sealable though. So I always put my block in a quart zip lock after opening. People were too fucking dumb to do this so their block of American cheese would go stale. And they complained about slices getting stuck together. Why in the world did Kraft decide to make the singles instead of changing the packaging be resealable and have wax paper like every other cheese? I have no idea.
Because unfortunately, the average American is that stupid and lazy.
Source: am American and forgot how to spell camplekated words so I ju
It's kind of convenient for grilling on the go. Have 4 patties, grab 4 slices and throw them in the top of the cooler, rather than the entire cheese pack, or repacking 4 slices.
In Australia, the only cheese you could buy in the supermarket in the 1970s was Kraft in the little blue packets sold in the dry goods section.
To buy "real" cheese you had to go to a dairy, or go to the city centre and buy cheese cut off the block and wrapped in greaseproof paper from a contintental delicatessan.
Polyethylene film was not available.
So when it came out and you could buy real cheese in film from the supermarket, Kraft responded by bringing out "more convenient " Kraft Singles, which you didn't have to laboriously (?) cut from the block.