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Advertisers Say They Do Not Plan to Return to X After Musk’s Comments
(www.nytimes.com)
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this post was submitted on 01 Dec 2023
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With or without people monitoring twitter you’re still get that type of content on any platform. You can only reduce the chance never completely stop. The point is you would have to be in those groups following those feeds to see that content.(allegedly) If it took Media Matters having to follow those groups for hours and then following Disney or any other company to show that, then twitter is working to make it harder for that to happen. If this is about a company’s image, even if a Nazi account would happen to see ads in their feed unless they were out her telling you, you would be none the wiser. I highly doubt if they did the same thing on any other left lining platform that towed the line, would there be the same reaction?
There would be the same reaction if FB or Instagram or any other big platform was found to be allowing ads next to objectionable content (content the company in the ads would not want associated with their brand) AND that platform said that it wasn't an issue, they won't change policies to prevent it, and told them to go fuck themselves.
Twitter could absolutely have filters in place to prevent ads from showing up next to literal Nazi posts with a simple word list. The posts Media Matters showed were not subtle or underhanded, they were saying the quiet parts out loud. It would be trivial to prevent ads entirely from those posts, but then they'd lose ad space. It would mean less if this had happened with borderline posts or posts using coded language.