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Advertisers Say They Do Not Plan to Return to X After Musk’s Comments
(www.nytimes.com)
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this post was submitted on 01 Dec 2023
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I think you might be having difficulty grasping the idea that people have marketing budgets and if say the ceo of a company you advertise on very publicly endorses hate speech it does create a brand management problem.
You want your products to not be associated with things like, say, racism, which are kind of "yucky" to a lot of people.
As a result you might refocus spending. If a bunch of people do this at once this doesn't mean there's collusion. For example, during a thunderstorm you might see less people outside. This isn't because they all colluding - people don't like being struck by lightning. Similarly, companies don't want their brands to be "yucky" to the average consumer and often its just a matter of moving the ad spending to another platform without the baggage.
You could ONLY limit this effect by banning advertising entirely.
Yes you’re right about public image and a company wanting to preserve it. And I might be a little hyperbolic about what I’m saying. But really if it was just public image along with their ads, they would delete/(stop using) all of their accounts to show that they didn’t want anything to do with Twitter as long as they had hateful content on there.
That doesn't follow. Diverting ad spending is very different than closing feedback channels. For one, its likely to be handled by different departments in most companies and marketing budgets are likely to be far higher and more contentious than like micromanaging a social media handler.