That's fair - I'd much prefer a standard license anyway, and it does come across as a bit of a PR stunt in this case.

It depends a great deal on what type of software it is I suppose. If your product is not useful to anyone but corporate entities (e.g. online auction platform), or if you're the dominant player in a market (e.g. Linux), the license has minimal benefit - either be open source or don't. If you're in a space with both personal and corporate use, and your product is disruptive, maybe it makes more sense then. But it starts to get kinda niche.