If I had to guess, and here I am guessing, I'd guess it's "corporate synergy" rearing its head here. TKO Group can probably command a higher price for the canvas ads if they package the ads between UFC and WWE instead of just UFC.

We've heard the rumors lately that TKO has kind of hamstrung Vince's involvement, even announcing in their call this week that Vince is still a possible problem to their finances and announcing he was selling over 8 million shares worth about 700 million dollars, I don't believe they are letting him make real financial decisions anymore, but I'm rarely right.