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Here we go, the AMA with /u/spez is live
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this post was submitted on 09 Jun 2023
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Technology
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Using up free coins doesn't give them any more money though, right? I just checked and I apparently have 550 coins to "spend".
It doesn't but it gives the illusion that people are spending money on these things, and gives credibility to marketing teams raining awards on comments that they want to promote.
When more than gold first came out the primary response to awards was disgust and disdain, giving out a butt load of free coins normalizes the awards and makes them more palatable.