this post was submitted on 05 Nov 2023
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Mildly Infuriating
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IKEA profits are wayyyyy up this past year. So not sure why they’re killing off a successful marketing program.
https://www.msn.com/en-us/money/companies/inter-ikea-says-prices-coming-down-as-profits-more-than-double/ar-AA1jlxZO
Board and ceo says they need even higher margins, the billions in profit simply aren't enough!
They realised that people were still coming as often with the specific items rebate program they have everywhere else and figured they should stop leaving money on the table in the USA.
That's my guess.
They say cost is going down, in my local ikea website we didn't have the royalty program like OP posted, but they did have price cut and all, not sure how long this will last.