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YouTube's plan backfires, people are installing better ad blockers
(www.androidauthority.com)
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this post was submitted on 04 Nov 2023
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But they have been, and for years. All the years I've run a smartphone Google has harvested and profited from my data. From Gmail to Chrome (before I switched) to Maps, etc - they have profited from people's data at scale. So the argument that they need to make money somehow falls flat for me.
Also, if they charged like $2 a year to block ads, plenty of people would buy it. But like most things lately, the enshitification of our user experience continues. It's not enough for companies like Google to "make money" - it's never enough and their greed has no boundaries.
That's why you see people like us pushing back - enough is enough.
Google doesn't make money directly from harvesting your data, they make money from harvesting your data then showing you ads based on that data. So if you're running an ad blocker then they aren't making money from you (unless you pay them for stuff like subscriptions and apps). As ad blocking becomes more common they are definitely going to get more draconian to try to claw back that money (growth is infinite, profits must go up /s).
Also BTW Google probably makes more like $50 per user per year on average (looking at revenue and internet population) so they would never offer a $2/year ad block unless forced to by regulation.
That's part of it, yes. But they can also sell ad companies demographic data - males aged 25-44 clicked on this or looked at that for example.
I highly doubt the number is that low.