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this post was submitted on 24 Jun 2023
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Technology
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Ebay has rolled out some kind of language model plugin for their listing app. It will generate a short product description for you. I've been using chat gpt to do this for awhile and also asking it to optimize titles within the 80 character limit.
I can't always think of related words that other people might search for so this helps me a lot.
I guess, LLM generated hallucinations can't be worse than the current atrocities that product pages are.
The only downside of the LLM version is that they tend to be much longer with much more nonsense that you have to parse to get to the real content.
Kinda like Aliexpress product pages. "Superior Ultrafast Powersaving Hightec Most Modern Best Beautiful CPU".
Hopefully they don't combine it with an image generator that then also generates nonsense product pictures.
From what I can tell it simply uses your current item title and item specifics that you've entered.
I actually have dall-e images for my store categories specifically because they look surreal as hell. It fits with my branding though.
Ebay is better than ali or Amazon with the seo titles because it limits you to 80 characters.
The issue with their descriptions is that they haven't changed the description area in 20 years and you have sellers embedding a whole website from 1998 in there. That and it's Impossible to find the product description in the app, most buyers don't read it.
I have cgpt the prompt "write an seo optimized product description for a pentium D processor"
That might be good for SEO, but for a buyer this is utter garbage.
The content is mostly not true at all. A Pentium D might have been optimized for speed and a true powerhouse at launch, but launch was 2005. Even the cheapest CPU introduced in 2022 (Intel Celeron G6900) has >6x the performance of the Pentium D.
And even when the Pentium D was released, its massive power consumption of 95W-130W TDP was criticized, so all the talk about balancing power consumption would have been wrong even in 2005.
What I'd like to see as a buyer would be the following product description:
Instead, ChatGPT waffles on for two full, dense paragraphs of meaningless marketing nonsense.
Speaking from a 2023 perspective, there is actually not a single statement in these two paragraphs that is true. Not even the product name is correct (for a marketing text it should include the name Intel and the correct model number, as there were 15 variants which had ~35% of performance difference between the cheapest and the best.).
Because it's hard to find any valuable or even correct information on these product pages...