Yeah, but the whole point of offering free services was just a ploy to crush competition with shorter runways to profit. Google could just sustain "free"services longer than their competitors could remain solvent.

Now that they've run most of their competitors into the ground, and now that people and businesses have become dependent on these services. They can bank off advertising and monetizing services with subscriptions.

Google business accounts used to be free, now you have to pay 9 bucks a month per employee, and you are subjected to even more advertising. Neither advertising nor subscriptions are going anywhere, especially now that subscription plans are so normalized.