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The changeling
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this post was submitted on 27 Oct 2023
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I disagree. How much is a simple wrap job? 1500? If they save 1 life or even prevent 1 accident, it's already worth it.
Prob should factor in cost of vehicle, as it is a bit wasted.
Good to know my life isn't worth as much as as a car.
Welcome to America ¿
The car is taken out of the fleet. Used as a reminder to take a cab. I would include the cost of the cruiser because if the campaign doesn't work the vehicle just goes back to the fleet, no harm done.
That's about a $55,000 vehicle. Also, how is it going to save a life? Do you think someone is going to look at that car and then think back to that when they're drunk and remember seeing a half police car half cab and decide not to drive?
Nah, they take a cruiser off the fleet and wrap it. The vehicle can return back to the fleet after the campaign. The only thing lost is the 1500 wrap.
Maybe for you, it might not influence you to not drive drunk, but you're not everyone.
In advertising, this is what we call impressions and awareness. Just the fact that we are talking about it right now makes it a successful campaign.
It's not sunk cost outside of the wrap. If it's not a successful campaign the only thing lost is the 1500 bucks. If it's successful then $60,000 is nothing compared to a human life.