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NVIDIA, AMD working on Arm-based PC chips to rival Qualcomm
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Rules:
People that control companies, CEOs, are mostly people hired by company's share holders (ie: Steve Jobs). Due their position (they don't really "own" the company) they do whatever it takes to keep their own job up: make the company make money as quick possible, mid or short terms.
RISC-V require a foresight to the future, where company spend more money now, but will get stuff for free in the future. The problem is in the CEO themselves: they are supposed to make "bleed" money to the company (risk to be fired) just to, hopefully, give the company free RISC-V and freedom.... all while they don't know if they are already fired in the meanwhile.