When StarCraft was still relatively new the Blizzard games had a Chat function that spanned all of their games. If they belonged to another game you would see that Chatter’s game as an icon to the right of their name. You could speak to someone playing Diablo at any time. The social setup drove high engagement between players who regularly used to seek playing at a time when the gameplay was typically hosted on a player’s computer rather than on a server.

Clans didn’t have a ready in-game functionality, but fortunately Blizzard had allowed Chatters not only the freedom to change their username quite easily, but to also create Chat Rooms with custom names. By holding the Chat room, you could maintain Administrator rights over the channel.

Early Guilds had to have their users change their names to include the tags in their names, which meant virtually anyone could edit their name to include the tag they wanted. The expanded tag would be used as the name for the Chat Room, which allowed both members and non-members to find it easily enough.

The advent of bots using a Battle.Net login to hold the Chat Rooms and provide admin rights regularly to specific users spiked a new age as Clans became more stable. The bot would be used to blacklist trolls, recognize officers in the Clans, and create rosters to stop people from masquerading.

It created a boom, and in these early days clans rose and fell like the sun. Smaller clans were quicker to join other larger clans and conglomerate into new structures that would require testing and vetting of player skills. Friendships between real players, who formed clans only to incorporate better players from absorbing other clans, were sorely tested as some friends found their skills did not allow them to play regularly any more.

I was in one of these early guilds at the time, a group called the Silver Arrows. I had recently proved that while I lacked strategy for unit construction (as we were playing StarCraft) and combat, I was methodically organized in base construction and could start generating Protoss Scouts while Zerg players were still searching for others to conduct Zergling raids. I was still new to the game at that time and was flounderIng my way through the Campaign. As part of the Clan I found myself playing more often and seeking out games if only to spend time with my clanmates.

I was a member of the -[SA]- clan for about a month when the Silent Assassins ~~{SA}~~ entered into talks with our clan. Different clans with the same initials claimed different forms of their tags. We folded into their ranks and with the additional experience under my belt I found myself joining their first line. I played for a while, but as the boom/bust cycle continued it wasn’t long before I found myself playing relatively alone. Without a support group I gravitated towards Diablo and ultimately Diablo 2, only playing StarCraft socially with my real life friends.