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Apollo for Reddit is shutting down
(www.theverge.com)
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I think a back of the envelope cost for what each user makes reddit per month was something around $0.22 per month. Which is nowhere near the $2.5 per month their API pricing was suggesting.
This wasn't a question of opportunity cost, and setting prices in good faith. They simply wanted to kill any competition and somehow thought they could get away with this. Hopefully we can show them they can't with the blackout and migrating to other online communities.