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this post was submitted on 20 Oct 2023
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The fuck you smoking. 80% of sales are hardware and 20% is services, ie music, tv, and their cut of App Store sales
Ad revenue from running ads on the app store, their news app , podcast app, etc.
I didn't claim they were making most of their money that way, but that's absolutely the business model they've been shifting to for the last decade as their hardware sales decrease pretty much quarterly, especially their phone sales.
https://www.reuters.com/technology/strong-ad-sales-stable-enterprise-spending-wind-beneath-big-tech-earnings-2023-10-23/