They all repost to each other anyway. Some creators will just post directly to several of them, but there's also entire content factories designed around stealing other peoples creative works and reposting them on a different platform.

It's interesting to me. We saw a similar evolution in facebook, where it went from silly posts about your status, to image posts that people argued over, and now (as I saw when I visited my aging mother) it's just an endless scrolling of short videos.

Ill never understand the appeal of short form video. I watch YT for episodic content ~10-20 mins or deep tutorials about some niche technical thing Im doing or interested in doing