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Here's why more people won't switch to Lemmy.
(vlemmy.net)
A community dedicated to fediverse news and discussion.
Fediverse is a portmanteau of "federation" and "universe".
Getting started on Fediverse;
Technically you need another account if you want to post on another server.
For some reason the user landed on a different server with the same look and feel. When challenged to login (again in their experience) they got confused their credentials wouldn't work. The new user expected a single-sign-on for 'lemmy the social medium'.
Could be an early adopter issue that'll be solved over time with wider use and more content, and people get to know what to expect from federation.