0 is the neutral element for addition. This is why when we have a number then 0 + number = number (0 doesnt change the value in addition) and why 0 x number = 0 (if you add a number 0 times you will have 0). (Multiplication is adding one of the numbers to itself the number of times designated by the second number)

The same way 1 is the neutral element for multiplication. This is why when you have some number then 1 * number = number. This is also why number^0 = 1 (if you never multiply by a number you are left with the neutral element. It would be weird if powering by 0 left you with 0 for example because of how negative powers work)

This is the level 1 answer.

The level 0 answer is that it is this way because all of mathematics is a construct designed to ease problem solving and all people collectively agreed that doing it this way is way more useful (because it is)

Choose which one you want