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John Riccitiello steps down as CEO of Unity after pricing battle
(venturebeat.com)
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this post was submitted on 10 Oct 2023
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This wasn't just one man's incentive. Plenty of people behind the last move, still a part of the management/directorial team
It's an indication that they realized that the direction they were attempting to take wasn't working. It's a step in the right direction.
Or he's just a scapegoat to recover some reputation and try again later.
Eh, if you want a scapegoat you generally wouldn't use the CEO for that. Plus, he is known for pushing shady practices at EA as well, so I have no doubt he was a major driving force behind their original monetisation scheme. I don't think they will try the same thing again, as it was just a really dumb idea that wouldn't have made sense for anyone, including Unity themselves who don't even have a reliable method of tracking installs.
No need to try again. They already are implementing additional costs. 2 steps forward, 1 step back.
More like two back and one forward