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What is a popular book that everyone buys but nobody reads?
(midwest.social)
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The meaning of OP’s question seems blindingly obvious to me, as long as you don’t take it too literally…
I’d say the DaVinci code would be a good answer, I’ve got a copy that I’ve never read. Same with the Harry Potter books as well.
The girl on the train is another book that everyone seems to own, but nobody reads.