I went through a similar journey, but with different motivations, and have unfortunately given in to feeding Friskies/Fancy Feast wet food for one of my two cats because he's slightly underweight and it was the only wet food he would eat enough of to maintain his weight.

The other cat eats Nulo Freestyle minced and shredded poultry flavors. The picky cat seems to rate Nulo somewhere in the middle of the pack. He never tries to eat Nulo if he has Friskies in his dish, but he does sometimes go for the Nulo when I offer something other than Friskies.

At this point, I'm in a love/hate relationship with Friskies. I love how much cheaper it is compared to everything else, but I would like to find something that works for both cats without being even more expensive than Nulo.

As for kibble, Dr. Elsey's was recommended by my vet as being one of the lowest carb/highest protein kibbles available, so I use that for treats, and both of my cats love it. Dr. Elsey's also has a line of wet food, but I've never tried it since my non-picky cat has a sensitive stomach and all of the flavors contain mussel, and I haven't found anywhere that sells single cans.