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I used to work in utilities. Electric, not telecom so different set of regulators. What they would do is yank you into and office and tell you something to the effect of: "[Name of Regulatory Body] is considering [issue]. You should really consider going on the public comment section of their website and voicing your [support/opposition depending on corporate stance] for it. It's not mandatory but you should really consider doing that. It's very important to our company."
It wasn't "mandatory" but they would repeatedly hound you until you either did it or told them to fuck off, at which point you would be branded a "troublemaker" and they would find ways to punish you.
True, but research showed up to 80% of the comments from the previous FCC public comment were made by bots.
https://www.vice.com/en/article/43a5kg/80-percent-net-neutrality-comments-bots-astroturfing
https://www.vice.com/en/article/4xjjeq/shady-conservative-group-is-flooding-the-fcc-with-anti-net-neutrality-comments