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Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report (www.eurogamer.net)
submitted 1 year ago by geosoco@kbin.social to c/games@sh.itjust.works
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A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

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[-] sugar_in_your_tea@sh.itjust.works 8 points 1 year ago

There is an ethical advertising system that works well: opt-in catalogues. I love Costco's monthly ads, IKEA's catalogue, Amazon's holiday shopping catalogue, etc. When I need something, I can browse and create a shopping list.

My problem with ads is that it tries to get me to buy stuff when I'm doing something where I don't want to buy stuff, like watching TV, browsing the Internet, or playing a game.

A game engine isn't the right place for ads. Leave that to storefronts and other areas where I'm already looking to spend money.

[-] LazerFX@sh.itjust.works 4 points 1 year ago

For those who know in the UK - the Argos catalogue was always my favourite thing to browse as a kid :D

this post was submitted on 14 Sep 2023
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