1218
This is of course not including the yearly Unity subscription, where Unity Pro costs $2,040 per seat (although they may have Enterprise pricing)
Absolutely ridiculous. Many Unity devs are saying they're switching engines on social media.
So 1000 installs per day (small numbers for a global title) = $200/day x 30 = $6000/mo, and then at like 10% after the hype wears off, $600/mo for the entire product lifetime (even installing on a new computer charges, so this cost doesn't go away when new users stop coming)...
Edit: this is actually similar to the numbers given in the original post, of an average settling at $40k / yr (so like 200k installs per year or only 550 per day across the entire world). Which like they said, yeah, is about half a million dollars over product lifetime.