same for me when it comes to "like the video", it's not that I'm like "well now I wont do it", I just don't associate the "please like the video", with an action that I could do on my device. It"'s just something that's said at the end of the video and lets me know it's over... to the point where when I watch a stream or reaction video of a content creator reacting to a video, and they scroll down to like when told to, it catches me off guard