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this post was submitted on 05 Sep 2023
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I personally don't think this is because buyers get confused. By simply not stating a meat product is plant-based I am very sure anyone can assume it's animal meat.
I believe this is more to make the distinctions more clear, but instead meant to not risk lowering the purchase of already established products from curious customers seeing familiar food names in different situations or made in different ways.
This IS because buyers get confused. I am French. I get confused.
There are products that copy burgers to meet the demand of users willing to eat less meat. You can clearly see what it is and there is no issue with these products.
But there are also products faking meaty products, with vegetables because it’s cheaper. Let’s take this one for example : https://www.auchan.fr/charal-happy-family-viande-hachee-a-cuisiner/pr-C1159092 It’s not written “viande hachée [de boeuf]” (beef meat) on the package, because there is 20% of water and vegetables to be cheaper. However, everything is made to make you think it’s just beef. There is nothing really visible selling it as an alternative to eat less meat. There are just very small lines on the bottom of package. The title of the online shop is wrong, selling it as “viande hachée” (ground meat). It’s clearly misleading.
There are tons of such examples and that’s why there is this new law in France.
Oh, understood. I thought packaging it was much more evident on their own, instead it's actually hiding.