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It's real. Twitter Shadowbanning is back.
(blog.twitter.com)
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this post was submitted on 31 Aug 2023
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People keep repeating this for easy self-righteousness. Again, what about small artists whose careers depend on their social media following?
Fuck Musk, but for better or worse this isn't just about him.
Artists whose whole career depends on the whims of social media giants have dug their own hole.
Easy for you to say. Are you even an artist?
Small artists need a convenient way to get their work to the eyes of regular people. If their self-hosted gallery is seen by no one, it doesn't facilitate their career. They generally can't afford to buy ads and are not popular enough to get a fan made groups spreading the word everywhere else.
Not to mention that this is such a callous attitude in general. Because you in particular aren't susceptible to this manner in which wealthy assholes are screwing people, then it's their fault for needing it?
It's not ouroboros because it's not artists with 1k followers that are keeping most people on Twitter. They are just the small fishes caught in the turmoil. Rihanna and those at her level can move anywhere, anytime and they won't even notice the difference. They are likely not even handling their accounts personally.
But I don't care to kill Twitter more than I care about smaller artists. What is it really being gained if you sacrifice them just for the satisfaction of killing a platform you don't even use? A lot of artists struggle but that doesn't make their work any less valid.
I'd hope everyone manages to move over, ultimately it's their best hope because that place will only get worse, but even I see that not everyone will make it. The followers lost in the move might be the difference that ends the viability of their career. But it's tragic that this is the situation that they have to deal with. So, why rush them and shame them for it?
The problem is that the artist needs an audience to use arts as a means to survive. If there is no audience to pay or exchange goods for the art provided by the artist, the artist cannot use art as a sole means to survive. Like Facebook, Instagram, Youtube, etc. Twitter is just another platform providing a specific type of audience.
Unfortunately, the artist doesn't get to dictate the audience they receive from the platform since they don't control it. In essence, an artist that starts relying on specific platforms for an audience is making a calculated risk that the audience will remain unchanged for the forseeable future.
As for shadowbanning, even if it is a crappy tactic, in the end is just the platform owner(s) shaping their audience to the way they see fit. One can argue that it is just a tactic to go against the artist. The reality is that the owner(s) are looking at how their audience grows and shrinks and are making their own changes to maximise audience growth and, in the case of twitter, advertisement revenue growth.
When someone relies on a service they provide (art) to pay the bills, pay for food, etc. it's devastating when your service loses customers/audience. Life is a constant risk prediction. Attempting to force change on circumstance outside of one's control is high risk of failure and, in my opion, an effort best used in finding better opportunities.