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It's real. Twitter Shadowbanning is back.
(blog.twitter.com)
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this post was submitted on 31 Aug 2023
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People keep repeating this for easy self-righteousness. Again, what about small artists whose careers depend on their social media following?
Fuck Musk, but for better or worse this isn't just about him.
Artists whose whole career depends on the whims of social media giants have dug their own hole.
Easy for you to say. Are you even an artist?
Small artists need a convenient way to get their work to the eyes of regular people. If their self-hosted gallery is seen by no one, it doesn't facilitate their career. They generally can't afford to buy ads and are not popular enough to get a fan made groups spreading the word everywhere else.
Not to mention that this is such a callous attitude in general. Because you in particular aren't susceptible to this manner in which wealthy assholes are screwing people, then it's their fault for needing it?
It's not ouroboros because it's not artists with 1k followers that are keeping most people on Twitter. They are just the small fishes caught in the turmoil. Rihanna and those at her level can move anywhere, anytime and they won't even notice the difference. They are likely not even handling their accounts personally.
But I don't care to kill Twitter more than I care about smaller artists. What is it really being gained if you sacrifice them just for the satisfaction of killing a platform you don't even use? A lot of artists struggle but that doesn't make their work any less valid.
I'd hope everyone manages to move over, ultimately it's their best hope because that place will only get worse, but even I see that not everyone will make it. The followers lost in the move might be the difference that ends the viability of their career. But it's tragic that this is the situation that they have to deal with. So, why rush them and shame them for it?
The problem is that the artist needs an audience to use arts as a means to survive. If there is no audience to pay or exchange goods for the art provided by the artist, the artist cannot use art as a sole means to survive. Like Facebook, Instagram, Youtube, etc. Twitter is just another platform providing a specific type of audience.
Unfortunately, the artist doesn't get to dictate the audience they receive from the platform since they don't control it. In essence, an artist that starts relying on specific platforms for an audience is making a calculated risk that the audience will remain unchanged for the forseeable future.
As for shadowbanning, even if it is a crappy tactic, in the end is just the platform owner(s) shaping their audience to the way they see fit. One can argue that it is just a tactic to go against the artist. The reality is that the owner(s) are looking at how their audience grows and shrinks and are making their own changes to maximise audience growth and, in the case of twitter, advertisement revenue growth.
When someone relies on a service they provide (art) to pay the bills, pay for food, etc. it's devastating when your service loses customers/audience. Life is a constant risk prediction. Attempting to force change on circumstance outside of one's control is high risk of failure and, in my opion, an effort best used in finding better opportunities.
I don't make money as an artist, but I live with two of them. They both migrated to Mastodon, with my technical assistance, and left Twitter before Elmo bought it.
Bear in mind I'm not the previous commenter, but I believe what they were saying is that the writing was on the wall over a year ago, and there are alternatives. Artists and computer geeks tend to get along with each other, and so most artists should have a techy friend that can help them with exposure online. I understand that switching platforms is inconvenient, and tiresome. Looking at it from a tech perspective however, it's a better ROI.
The worst of it is the ≈week of daily posts right before you shut down your Twitter account, linking to your new account. My friends were able to direct link, but I don't know if Elmo is allowing that any more.
Moving over is definitely the right call, I know. But many people are still struggling with trying to find alternatives only to have few followers coming along, so they can't just cut it off and hope for it to work. The technical part is frankly the easiest part of it.
they made a home on a platform once, they should be able to do it again. Staying on xitter or whatever is just kind of nonsense at this point.
audiences will rarely move from platform to platform. For content creators, we have to go to where our audience is, or provide an incentive to move elsewhere. That's the main reason why there hasn't been a decent competitor to YouTube, Twitter, nor Twitch. The audiences there are entrenched.
I'm sure if there was a platform they could jump to that would sustain their career, they would
Yes, and generally how that goes is from a point where they are just making art as a hobby to one where they rely on their audience to pay the bills. It's not such a trivial thing to start over.
Get their art into the eyes of regular people? Umm. Are artists like, more special people or something? Lol. I know that’s not your point but that’s how it came across and I couldn’t focus on anything else and started laughing.
What do you mean? If it's about not being "regular", it's in the sense that most people don't depend on their stuff being seen on social media to make a living. They are just browsing as a pastime.
As they say on the Grumpy Old Geeks podcast, don't build your house in someone else's backyard.
*had limited choices as to which hole to dig
All the more reason to give their following a chance to find them elsewhere, and to follow them there when they do. There are other options; ideally standards-based federated options not susceptible to hostile takeovers by unstable billionaires
It doesn't work like this and you know it. If you're selling something you have to take it to the markets where people are. They don't come to you if they don't know who you are. You'd have to be Taylor swift levels to not give a fuck about the major socials.
I have already had a lot of trouble to change family for signal. I can't even imagine forcing your audience (people you don't know) to find you on a niche platform
Yeah I disagree with OP that people still using X to make a living are a part of the problem. But I do think that if they’re not diversifying the platforms they use to make it easier for people to move then they are.
It might seem like X is where everyone is but it’s relatively niche as social networks go. You can’t trust the metrics that they put on posts. When they rolled out view counts, people with newly created private accounts with zero followers were somehow getting dozens of views on their posts.
I always viewed Twitter and Facebook as analogous to AOL - walled gardens. Eventually people ditched AOL for the web, and I hope that eventually they’ll do the same for those dinosaurs.
Of course, but there is a whole transition period. They can change platforms but getting their followers to join along with them takes a lot more effort. Especially given that Twitter is suppressing any links for alternative platforms.
I'm not an artist but I know a lot of them and basically only use twitter to follow them. And honestly, the ball is in their court. I see a lot of them complaining about shadowbans and it being impossible to grow a following. But nobody wants to jump ship to a place without an audience.
The problem being there will be no audience sitting around a new platform waiting for a show to start. They need to start double posting, IMO. Being the change they want in the world. They don't have to quit twitter, but posting content to twitter and mastodon (for example) would give their audience a reason to move, would give them a chance to grow, etc.
There's even apps like PostyBirb that can do the multiposting for you.
Yes, and many of them do that, but for most the audience on other platforms isn't enough to drop Twitter yet. They can join every single alternative but they can't make others do the same.