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this post was submitted on 27 Aug 2023
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Today I Learned
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While I don't think it's as straight forward calculation as Norgur thinks, you're forgetting that star power has marketing reach beyond just name recognition on a poster. People want to hear from them. They give interviews, promote at events and give status to the movie: It will be featured more in media which in itself means that more people will hear about it (even if they don't choose the movie based on that name) which means they're more likely to consider seeing it at a later date as they recognize it.