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this post was submitted on 20 Aug 2023
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Yea, many swiss brands have problems protecting their IP in America. Just recently Emmentaler lost its IP there, because Emmentaler describes a sort of cheese which is like our Swiss Emmentaler in America vs here in Switzerland only cheese from the Emmental is allowed to be called a Emmentaler.
Also for the Gruyère cheese it was recently announced the US will ignore Switzerland's claims. That despite the fact Gruyère and Emmentaler are traditionally made with raw milk, something that's illegal in the US.
It’s ridiculous that while we can’t protect our cheese in America they just successfully protect pictures of any apple (even real ones) here in Switzerland.. Well, luckily only in connection with technology, but yea REAL Apples…