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this post was submitted on 20 Aug 2023
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Peet's had 4 stores before it started changing hands, Peet's and Starbucks famously did not compete with each other for years, and Starbucks wasn't even selling brewed coffee before it was taken over by Shultz and venture capital.
But from my experience in the industry, your confident incorrectness is perfectly in character for a coffee shop owner.