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this post was submitted on 13 Aug 2026
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Technology
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People keep forgetting the subscription based seat heating/cooling in BMWs.
You have the hardware but you didn't pay for the subscription so you can't use it.
So after that I don't know why people are so surprised by the "we-are-going to-do-it-only-once-for-this-special-movie-we-pinkie-promise-never-again" event.
Seat cooling will be offered for free for a short time as an ad for the next Frozen movie, but only whole the ad is running in the central screen...
LOL, someone in the BMW marketing dept just got wood reading that