Definitely, 100%, don’t announce the twist villain of your movie on Fortnite to generate buzz. Make less money, probably, but a much better movie. I’ve written way too much in this comment, sorry, I’m having an autism/adhd moment

That is still the stupidest bit of it, it's not even revealing the twist villain that's the issue even, like that could have built mystery if it was in the trailers and shit right, it's using a third party studio to reveal a critical plot point in a media that is pretty young, both in it's age and audience, and in a game that's looked down upon by the generation that would probably be the target audience for the reveal

Also it's time limited so it's just a matter of time before his reveal becomes lost media, so great thing there too