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So, that's certainly true for cars in the US
I've read articles about that and was amazed when I realized rhe shift myself. I can believe that it's true for houses in San Francisco, though I'm not certain that that's true nationwide and the article doesn't cite data supporting that other than in Washington, DC.
But I'm not sure that it's true in, say, clothing, and the article doesn't cite figures there. I'm wearing muted earth tones, but the next person over in the restaurant I'm in is wearing a bright green shirt, and the guy bicycling by outside is wearing yellow.
And I'm not sure that it's true globally.
I'm pretty confident that at least in menswear, the US is more colorful than it was, say, a century back. Maybe not if you compare to the 1970s.
I think when it comes to home decor, when we are in an AirBnb or someone else's house for whatever, my wife has commented on "Millennial tastes".
And now I cannot unsee it....it's mostly about the bland colors. Ironically, it always reminds me of what I would see in 80s movies or movies supposedly set in the 80s - those always seemed so cold and austere; it seems like Gen Y went through some kind of weird throwback to that kind of aesthetic.
Thinks of how to look up some data on this.
There are a bunch of "by decade" style things. I bet someone has done one for interior design.
searches
If one takes this as authoritative, I'd say that it well predates Gen Y. Going by the text in this article, it sounds like the peak was maybe the 1960s or 1970s.
https://mcarthurhomes.com/design-by-decade/
This says that pastels started to become a thing in 1980s
that's still color, but more muted.
In the 1990s, they say it started to be common to just have beige or white rooms:
They don't say much about the 2000s except that green became more common as an accent:
They say that neutral colors dominated in the 2010s:
And that you still had neutral tones in the 2020s (and minimalism is mentioned)
So, this doesn't have numbers, and I like numbers, but I'll buy that it's at least a rough approximation of what things looked like. If this is correct, the shift away from vibrant colors had to have at least started by the 1980s. If you figure that new households had maybe people that were, say, 20, that'd be people maybe born in 1960, so late Boomers or maybe early Gen X are about the latest that the shift could have started.
That being said, it also seems fair to say that it was a progression, and it was probably taken further by later generations.
I always figured some of the cold and modern look you'd see in the 80s - at least from the upper upper class - was a reaction to some of what the 60s and 70s was known for and how garish and maybe gauche that seemed to people living in the 80s looking back on the (fashion) excesses of the 60s and 70s...I mean shag carpet and bright orange, holy shit.
I mean, the middle class and the poor cannot really cycle through things like this at the pace that the upper upper class can, and so I'd see things like avocado decor especially in the bathroom and kitchen which was tres cool in the 70s - for probably a year or two - in people's homes well into the 80s and 90s and in some cases, the 00s. So I think what we experience in the everyday is probably blurred across decades of what is considered fashionable.
ETA: I just read that avocado made/is making some kind of comeback from the 1970s....yikes.
I think, from past reading, that some of the shift to white
well, or at least light colors
may have been with the intention of making interiors brighter. Like, more reflected light, so for a given amount of light from windows or from lamps, the room is better lit.
Like, I remember a lot of 1970s-era stuff looking dark and shadowed. Dark wood paneling and often darker furniture. If you look at photos of house interiors that people took, a lot were also kinda dark. The 1960 and 1970 shots from the above article aren't dark, but those are gonna be professionally-taken pieces, might have light diffusers or whatever set up for the shot. If you have light colored stuff all over, the light bounces around more, get more diffuse lighting.
You can do even better if you do things like have mirrored walls, but that's fragile and can be obnoxious.
So it might have been a shift based on functionality to try to get more and more-diffuse lighting, and white just happened to be the most-reflective color.
Today we can do energy-efficient diffuse lighting with things like LED strips. If wanting more diffuse light is the dominant factor causing a shift towards white, I wonder if extensive use of that might reduce the desire for light colors. Though...that doesn't help where one is relying on sunlight during the day.
There are passive devices that can gather sunlight. I remember that sailing ships used to use these glass things that were flush with the deck but had a sort of crystal shape to pipe more light down to the top deck. That wasn't a lot of light
ship interiors were dark
but maybe we could use some combination of that and other stuff.
searches
Apparently I'm thinking of a deck prism.
According to Wikipedia, something analogous was used in buildings, but electric lighting kind of killed it off.
https://en.wikipedia.org/wiki/Prism_lighting