Oh, I didn't say it was acceptable or desirable. I guess that's why the downvotes.

I think that's what they're advertising, as opposed to the people who think it's a deep plot to hook kids or something.

The free shared group calendar that comes with my stuff is all I use for a similar setup. Only thing I wish it had was a better ability to notify me if someone else added an event, since I regularly have conversations with contractors or whatever where I say anytime should be fine, and then immediately have to backpedal when checking the calendar.

But for clarification, I don't want what I described and I don't think they can actually do most if any of what they imply with these backhanded advertisments.
I just think "manage the schedules of a busy family" is one of the most tried "wholesome" advertising gambits.