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Thank you rural gas stations

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[-] Koenig2005@feddit.org 14 points 1 day ago

I guess the codes on these physical gift cards will remain active, but just no new ones will be produced and distributed?

[-] thingsiplay@lemmy.ml 15 points 23 hours ago* (last edited 23 hours ago)

In short, Valve is discontinuing physical Steam Gift Cards. They already stopped producing them and they expect the stock will run out at the end of 2026. I assume they talk about their own stock, so your shop may still have some even next year. One of the best things of Steam comes to an end... Edit: Reduced noise.

More information directly from Valve: https://help.steampowered.com/en/faqs/view/78E3-7431-1E88-AD59#retailers

Can I purchase Steam Gift Cards at retailers?

Can I purchase Steam Gift Cards at retailers?

Yes, but only for a limited time.

We introduced Steam Gift Cards to retail stores back in 2012, and added the digital program in 2017. Unfortunately, scammers use gift cards from major brands like Steam to take advantage of all people all over the world.

We’ve responded to gift card scams over the years by taking a number of actions to protect customers, including:

  • Working with retailers
  • Working with law enforcement
  • Making changes to the cards, including adding a prominent scam warning
  • Limiting redemption to be in the currency of your Steam wallet
  • Limiting availability of cards
  • Removing cards from sale when we observed abnormal activity

As we have continued to put more and more restrictions in place, scammers have adapted. They continue to have an impact on Steam customers and other unsuspecting individuals. So we've made the difficult decision to end the Steam Gift Card program at retail stores.

As Steam Gift Cards run out of stock at retail locations, we will not be restocking them. We expect all retailers to be out of stock by the end of 2026. Though we will no longer be selling physical gift cards, you will still have the ability to use your existing gift cards on Steam whenever you choose, subject to local laws.

We also continue to offer Steam Digital Gift Cards, and are working to make this an even better experience. Guest checkout, which we added last year, is another way for family members and friends to gift Steam users with a digital card anytime.

You can learn more about gift card scams here.

[-] Chronographs@lemmy.zip 9 points 22 hours ago

They’ve since improved their gifting stuff you can give people things without needing to know their account name or anything so it’s kind of whatever. So much scammed money goes through gift cards so I get it

[-] thingsiplay@lemmy.ml 15 points 22 hours ago

It's not whatever. Buying cards in a shop without having a bank account or credit card usage is a big deal. This was and currently is my main way of buying games in Steam. It is whatever to you maybe, but not to me.

[-] Truscape 9 points 20 hours ago* (last edited 20 hours ago)

My lemming on the internet, prepaid debit cards have been a thing for multiple decades and are perfect for anonymous purchases online at any storefront. You don't need explicitly Valve-endorsed cards.

[-] black0ut@pawb.social 8 points 20 hours ago

Pre-paid debit cards aren't a solution for many people. Not only they depend on your bank or a third party service that may even charge for them, but they're more traceable than buying stuff on a store. Some people don't even have a bank account, like kids, who now will need to ask their parents to pay for every game individually (or have unrestricted access to their parents card)

[-] Truscape 7 points 19 hours ago* (last edited 19 hours ago)

The retail pre-paid debit cards can be bought with cash at various convenience stores, at least in the US. Growing up I used to use them before I had a bank account.

There is no name attached. Just the payment method at initial purchase (which can be done with cash).

[-] thingsiplay@lemmy.ml 2 points 6 hours ago

I'm not from the US.

[-] black0ut@pawb.social 5 points 19 hours ago

Those aren't available everywhere and require you to show your ID in a lot of places. They're not a direct replacement of steam gift cards, even though, as you said, they may work in some places.

[-] Chronographs@lemmy.zip 2 points 17 hours ago

You can still buy your kids a digital steam gift card like you’ve always been able to for years. https://steamcommunity.com/games/593110/announcements/detail/669497052089025105

[-] thingsiplay@lemmy.ml 2 points 19 hours ago

You don’t need explicitly Valve-endorsed cards.

I don't think this is your decision what I need. I don't need your endorsement to use what I want.

Huh. I was wondering what this was about. Guess I'm out of the loop.

[-] markz@suppo.fi 2 points 1 day ago* (last edited 1 day ago)

They're just slips of paper worth nothing until activated, so I don't expect them to keep thee service alive for too long.

[-] sanpo@sopuli.xyz 10 points 1 day ago

There's nothing to keep alive. It's just a limited quantity of codes to keep track of.

If you buy a Steam game key it'll activate without issues even years later.

[-] markz@suppo.fi 5 points 1 day ago

The codes don't expire once activated, but they can drop activation of unsold cards.

[-] sanpo@sopuli.xyz 5 points 22 hours ago

Steam still lets you download games you bought that are not even on sale anymore, they never delete them even a decade after delisting from the store.
Hosting this content costs real money.

What makes you think they'd invalidate codes that cost them basically nothing?

[-] Chewy7324@discuss.tchncs.de 2 points 21 hours ago* (last edited 20 hours ago)

What they are trying to say is Steam gift cards might not be able to be activated by physical stores (e.g. convenience market) at some point in time. Physical stores might stop selling them even if they still have them. Almost any stores will run out of cards way before this happens.

Edit: Valve might still support activating them, but the stores software might drop support after a few years (or months, idk).

As you said: Once activated gift cards will likely be able to be activated for a few years, at the very least (legal requirement), likely longer.

Edit 2: Obviously there's no real reason to care about this. If you need physical gift cards, buy them now.

[-] markz@suppo.fi 1 points 18 hours ago

Steam still lets you download games you bought that are not even on sale anymore, they never delete them even a decade after delisting from the store.Hosting this content costs real money.

Taking purchased items away from customers is absolutely not comparable to throwing away cards they haven't sold.

What makes you think they'd invalidate codes that cost them basically nothing?

Having stores activate the card on purchase is extra infrastructure, even if it isn't much. I think most of the remaining stock will be sold soon, so there isn't much point in keeping it up forever. Someone will eventually find dusty cards hidden in a forgotten corner of a remote convenience store, but that might not be worth even a small cost.

this post was submitted on 30 Jul 2026
116 points (100.0% liked)

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