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It’s Looking Like the Cybertruck Is the Biggest Flop in Automotive History
(finance.yahoo.com)
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this post was submitted on 25 Jul 2026
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Yeah the electric pickup is such a no brainer for the US market and it was one of the first.
But what if it was horribly ugly and made everyone hate you? Surely it will sell even better then!
Disagree. The truck market itself is a no brainer, but electric trucks have design challenges that electric sedans don't. Namely, aerodynamics, towing, and aerodynamics while towing. It is much harder to make an electric truck capable of doing "truck stuff" with a reasonable range and price compared to making an electric car.
Harder maybe but it's clearly doable. We have a number of options now. And it's not like they've had to make them hyper-aerodynamic or anything. Just took a little more advanced battery tech.
IIRC, according to Aging Wheels on YouTube, of all the electric trucks, only one (the Chevy Silvarado) actually manages to have decent range while towing.
Think it might've been in this video? https://www.youtube.com/watch?v=UmKf8smvGsA
I believe Ford has the f150 lightning, an ev version. I don't know how it's been doing though.
The all electric version has been cancelled in favor of a hybrid design, but they claim the hybrid has a 700 mile range
https://www.npr.org/2025/12/15/nx-s1-5645147/ford-discontinues-all-electric-f-150-lightning
Thanks for the update
No one bought them. barely 80,000 sold over three years. Killed in 2025. They sold 10X more F series every year. Really not sure where anyone gets the idea pickup buyers give a fuck about fuel efficiency or emissions.
Correct, but now consider how much time and money has been spent over the decades on making sure that "trucks can do truck stuff" for combustion vs. electric drives. "it's much harder" is true only in the context that thousands of years of engineering time have already been poured into diesel and gas trucks, and only a tiny fraction of that has yet been dedicated to electric. So it's not "much harder" it just "hasn't been funded yet at the level that the oil industry has provided combustion vehicles for nearly 100 years".
It's not a technology/research issue; it's an economics issue. Trucks simply need an absolutely huge battery pack to brute-force not only themselves but a boxy trailer through the air for hundreds of miles, and all but one of them don't actually have it (even at the very expensive prices they sell for).
Look up the curve of the density of energy storage for batteries the last 20-ish years and then honestly tell me this isn't a technology issue in the midst of being addressed.