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Software bloat? This elevator needs an 8GB Core i5
(www.theregister.com)
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And that’s basically it!
Overkill, yes but also almost surely just a standardized hardware set the company uses regardless of the specific advertising situation.
This set of hardware can run 99% of their client requirements and requires only a single hardware configuration to support. Maybe a couple generations of support as time goes on before older hardware is replaced.
Could this particular use case be handled by something as simple as a raspberry pi? Probably, but almost surely not everything the company that provides the hardware/service/support handles for clients.