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this post was submitted on 26 Jun 2026
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That was in the 80s when everything was angular. Lamborghini kept that going while Ferrari trended toward pointed front bumpers, rolling curves, and a bigger back end. The quintessential Ferrari is the 2002 Enzo Ferrari and this borrows non of the design elements from that.
Don't get me wrong, I actually don't mind the design of the Ferrari Red Luce. The other colors look horrendous for some reason, but the red works for me. If I were nitpicking though, I think they could have slimmed down the chassis, gave the front end a bit more aggressive point, and reworked the back end to not look so flat. The designer is a former Apple guy and I think it shows. Purists would have wanted something bold to showcase a new era for Ferrari I think.
Ah, gotcha. I didn't realize they had an external designer for this, but I can totally see Ives' touch now that you've pointed that out. It seems like a really odd choice to use an external designer with a very different design ethos on a product that is to launch that new era. I could see it as a one-off collaboration where they go "Look, we let Jonny Ives design a Ferrari!", but this is the foundation of a new category of vehicles for Ferrari.
The fact that this new vehicle doesn't lean on the brand's own history and design ethos tells me as a consumer that Ferrari either doesn't have faith in its own design team anymore or is run by a bunch of out-of-touch executives who have no clue what their market wants. Either way, it's pretty damning.