They've brought it on themselves with the price increases every 4-6 months, which is on both them and the networks, as well as the constant race to the bottom for reality cheap tv. On top of that for broadcast the transition to digital tv caused antennas to suck if you lived near trees or buildings. The answer they came up with to that is "NextGen TV" ATSC 3.0 which allows them to scramble and encrypt antenna signals, they just can't help their own greed.