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Amazon employees are "tokenmaxxing" due to pressure to use AI tools
(arstechnica.com)
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It would be very easy to write a script that burns tokens when your leaderboard position changes. The problem is competition, which if scripted, would result in tokens burned going through the roof at an accelerating pace.
Naturally, even with people, that will still happen. It'll just be a little bit slower instead.
Eventually they will run out of money. The real question is whether the planet survives while they drain their bank accounts.