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GIMP rebranding as WLBR?
(gitlab.gnome.org)
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Distributions include the Linux kernel and supporting system software and libraries, many of which are provided by the GNU Project. Many Linux distributions use the word "Linux" in their name, but the Free Software Foundation uses the name GNU/Linux to emphasize the importance of GNU software, causing some controversy.
Community icon by Alpár-Etele Méder, licensed under CC BY 3.0
GIMP is much more memorable for good or bad. I got over the name like 5mins after I first learned about it years ago. WLBR is so bland outside of the spelling. At least Blender kind of sounds like it blends elements to make something, and Plasma sounds like it would look nice. WLBR sounds frumpy/bland (though I would like to know what it will stand for), which is about as bad as trying too hard to sound "fresh/sexy" from a marketing standpoint. Maybe they could have gone with GRIP (GNU Raster Image Program) if the actual concern was about "offending" people while still being easy to remember? Idk, I suck at naming things.