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xkcd #3232: Countdown Standard
(imgs.xkcd.com)
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This Thursday is already in the future. It has no meaning of you say it on a Friday. Then it’s ”this Thursday coming“ or just “Thursday coming”
At least here in the UK that’s the only way I’ve ever heard it used
I'm from the UK too and I've definitely heard things like:
"Yeah, I saw her this thursday"
If you used 'last thursday' in that case it would still obviously be understood, so I'm not sure it really matters. The importqnt distinction is between 'this' and 'next' thursday.