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From Zip To Nought: The Rise And Fall Of Iomega
(hackaday.com)
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IMO the Zip disks, Jaz disks, and MiniDiscs were the last really satisfying physical media formats (UMD was also really cool, but somehow even more niche given it was PSP-specific).
There was something about them that just made you feel like a secret agent using them. Like a prop out of a James Bond movie where the villain keeps their plans.
CDs and DVDs had nothing on them.