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BuzzFeed Nearing Bankruptcy After Disastrous Turn Toward AI
(futurism.com)
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this post was submitted on 13 Mar 2026
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Fuck AI
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AI, in this case, refers to LLMs, GPT technology, and anything listed as "AI" meant to increase market valuations.
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I mean... fuck AI, of course, but also fuck BuzzFeed?
It's a fair assessment.
BuzzFeed's "content" was just hoovering up other folk's content on social media or content aggregators, and neatly packaging it up into an "article". I feel dirty saying this but for that use case, AI isn't actually a terrible option...
...and they still managed to fuck it up. Outstanding.
It used to be that they did that garbage to help fund some solid investigative journalism. Then they killed off their actual journalism, and only did the garbage part. It was a really disappointing move all to maximize profits, instead of actually providing at least something of quality amongst the trash.
also the experience being told by former buzzfeed producers, pretty much tells it all.
BuzzFeed Listicles
Sadly they used to have a world class reporting group. It filled up with shit like a double seat outhouse