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The BBC journalist who hacked AI with a hilarious hot dog hoax
(www.scientificamerican.com)
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AI Optimization is the term. It's now a bug part of marketung. Attempting to get AI to understand, recommend, and prefer your product. Ideally, this just by having the best marketing pages, but I'm guessing it can be gamed just like SEO. Embed text that an AI will see but a human won't, specifically lying about the product, or at the very least hamming points that would be terrible for a normal marketing page.